By Sarah Jane
client: Mindo Chocolate Makers
This work was produced as a two part project – brand strategy followed by sustainable package design. In the initial phase, I performed research on the social (cultural), economical and environmental aspects of chocolate making, through which I gained an intimate knowledge of the process from farm to table. I also interviewed the client and other stakeholders in an effort to learn as much as I could about their goals, perceived needs, behavior and values.
For the second phase of the project, I created sustainable packaging solutions for Mindo. I reviewed artisan chocolate making, explored the competition and market, looked at potential materials and processes, explored the supply chain of those ideas and finally outlined a solution that encompasses all the data collected.
client: Apostrophe Brands
Brand identity design – logo and stationary – for a beverage company. The design represents liquid elements without identifying a specific beverage. This was done by creating the illusion of three-dimensional droplets sitting on the paper. The printing was done with six colors – four, plus a metallic, and a gloss varnish on the droplet elements.
Recipient of an American Design Award.
By Sarah Jane
client: Turning Point Macomb
When Turning Point, a domestic violence shelter in Macomb County, Michigan, approached me to redesign their website, I used the opportunity to put systems thinking and sustainability principals to work.
I first identified the systems involved; all inputs and outputs of the main and sub-systems. This gave me a good overview of all stakeholders and potential outcomes of the systems.
The next step was to identify the problems with the current system. This involved isolating patterns. What wasn’t working and why?
I identified pattern solutions that truly utilized human-centered design and improved the site use (User Experience) for all stakeholders in the system (users, Turning Point staff, as well as website managers).
View the Case Study
client: Woll & Woll PC
These concept designs were developed for a potential client rebranding. The clients primary objective was to market the company as an elite, high-end firm.
The designs were developed to appeal to the defined target market’s personal life experience with luxury in spaces such as a high-end hotel (luxury, service, having needs met ) or a spa (calm, nurturing).
The architectural elements in the concepts denote structure, strength and confidence. The linen texture speaks to intelligence and stability and the tones and hues portray both professionalism and comfort.
The stationary was designed to print 4 color on a specialty linen stock. The logo was speced to emboss, the white block being raised, while the letters are debossed. This would have the effect of smoothing the linen texture in this area creating a contrast of texture, color and dimension.