art direction
brand development
CASE STUDY
design
design thinking
logo design
package design
story telling
supply chain
sustainable design
By Sarah Jane
On 10, Jan 2013 | In art direction brand development CASE STUDY design design thinking logo design package design story telling supply chain sustainable design | By Sarah Jane
Mindo Chocolate Sustainable Package Design
client: Mindo Chocolate Makers
This work was produced as a two part project – brand strategy followed by sustainable package design. In the initial phase, I performed research on the social (cultural), economical and environmental aspects of chocolate making, through which I gained an intimate knowledge of the process from farm to table. I also interviewed the client and other stakeholders in an effort to learn as much as I could about their goals, perceived needs, behavior and values.
For the second phase of the project, I created sustainable packaging solutions for Mindo. I reviewed artisan chocolate making, explored the competition and market, looked at potential materials and processes, explored the supply chain of those ideas and finally outlined a solution that encompasses all the data collected.
You will find an overview of the process in the Case Study and detailed documentation in the Full Report.